Top 10 Event Trends You Need to Know for 2020

Top 10 Event Trends You Need to Know for 2020

Now, analysts, industry insiders, market research firms and bloggers are all eager to provide their points of view on what lies ahead for 2020. So, we are too! Here is our take on some of the major event management trends to expect in 2020 – with a focus on the human aspects of this adventurous industry.

Trend #1

Time to Explore New Locations Rising costs in major cities have planners seeking new event locations. The unknown places outside the big cities are attractive and often cheaper option that puts greater emphasis on what the local scene has to offer. The Millennials like to explore and to share their experiences, so the event management should promote the outstanding qualities of the property. It is also  essential to organize activities both on and off-property to make your surroundings more engaging.

Trend #2

Event Planners Are Transforming Spaces Venues are no longer constrained to room layouts and floor plans, but to spaces providing unique experiences. The projection mapping is expected to grow significantly in the coming years. It will take the event experience to the next level, using multiple projectors to display images on walls, floors, or ceilings. The technology allows for unlimited personalization and customization from one event to the next with limited set up and breakdown.

Trend #3

Value-Added Experience For the Event Attendees Adding extra experience during an event is one of the hottest trends in the industry right now.  Offering original entertainment that serves as a resource beyond the duration of the event is a great way to add value and enhance the event experience.  CoCo Agency goes beyond your expectations and creates a completely different experience. Make sure that in 2020 to exceed expectations and impress the attendees by adding innovative digital attractions for kids & families and spectacular artists & shows to your event. Some examples of added value experience are video content, mobile apps, resource libraries, blog posts, discounts for registering for next years event on-site, and opportunities to network with the speakers during and after the event.

Trend #4

Alternative F&B Is the Norm The importance of food and beverages at events is no longer understated. Diets like vegan, keto, gluten-free, Kosher, Halal are not a specialty, but an expectation. Optional milks, plant-based ingredients and healthy food, as well as the use of unexpected ingredients like exotic peppers and unusual seeds, help facilitate inclusive menus that cross cultural lines.  Sustainability and local cuisine continue to keep attention. Guests want transparency across ingredients – where items are sourced and how they’re produced. .

Trend #5

Event Planners Are Embracing Event Technology More and More Very few event managers seem to resist tech anymore and this is a great perspective for the industry. The more budget (and seniority) an event professional has, the more confidence with tech tools. 33% of planners that plan events with budgets of $5M+ think of themselves as tech savvy – 13% above average.

Trend #6

New Technologies Support the Event Check-In Nobody likes long check-in lines at events. Venues will start getting more requests to incorporate facial recognition technology to automate the whole process and manage individual attendees from start to finish. According to a survey conducted by Event Tech Lab, facial recognition will be the biggest driver of 2020 tech spending for event management. Facilitating this experience and tying in its security features to detect unregistered people and alert planners and staff will impress even the most tech savvy planners.

Trend #7

Employee Events Are on the Rise Companies understand the importance of bringing their people together, aligning them to the company culture and keeping them motivated and loyal. Interaction and engagement are key so take the occasion to have them workshop solutions to specific problems. Invite subject matter experts, inside or outside the organization, to share insights and best practices they can use after the event.

Trend #8

Ensuring Your Event Is as Secure as Possible Help attendees feel safe, not anxious. Uniformed police and security can be a big assistance but they can also make people feel anxious. Take a tip from the airlines that have employed plain-clothes security professionals. These people aren’t just standing outside of doors. They’re in the sessions and mingling at the event providing greater coverage. Explore what it would take to achieve safety certification and prepare for natural disasters by reviewing your event contract(s). Once you experience a weather disaster, it’s too late to worry about your contract. Be aware of what it covers before you need it. Investigate whether you need additional coverage before you are onsite. 

Trend #9

Personalization Is the New Marketing The problem with event management today is that 95% of your audience will never convert into a visitors. The reason isn’t that your marketing is bad or that all of your audience is complacent. It’s that your message doesn’t fit everyone. But through personalization, you can convert more of your audience into visitors. Marketing is going to become a game of personalization. The agencies will have no choice but to figure out how to convert the 97% of your traffic that just never comes back.

Trend #10

Actually Using Big Data In order to be able to serve up the level of personalization, instantaneous communication, and security desired, venues will have to get fully on board with artificial intelligence, at very least through the lens of predictive analytics. It is expected hotels to look further than a centralized repository for information and act upon data to increase revenue, overall satisfaction, and deliver on event safety requirements. Event marketers are maximizing data to analyze attendee and customer feedback, inform event design (in real-time), calculate sales impact and tracking ROI to justify budgets and other investment decisions. Sources:,,,

2019 Was the Coco Agency’s Year of the Dragon

2019 Was the Coco Agency’s Year of the Dragon

Although, according to the Chinese calendar, 2019 is the Year of the Pig, our team recognized it as the Year of the Dragon. And the Year of the Dragon is associated with new beginnings; accumulation of fortunes and good luck in general. Actually, when you work hard the results speak for themselves. In 2019 we praise ourselves for breaking new records – we’ve welcomed more than 2,7 million visitors to 18 exhibitions, organized by CoCo Agency, that took place all over the world!

Below, you can find some of our 2019 highlights. Our team was able:    .

We went through various challenging moments in 2019 that made us not only more experienced but more creative as well. We couldn’t have done it without you – our exhibitions’ visitors, our partners and families.

And because we will continue to focus on our mission in the next 12 months – to bring joy and entertainment all over the world, we are about to tell you a little secret: our glamorous dragons will have an international tour in 2020! 

Stay tuned and keep the spirit high throughout the whole year!

After Tel Aviv and Dammam, the Spectacular Game of Dragons Also Took Place in Riyadh

After Tel Aviv and Dammam, the Spectacular Game of Dragons Also Took Place in Riyadh

Our gracious exhibition “Game of Dragons” that collects 24 magical creatures was launched in Riyadh on the 28th of November. The Dragons will entertain the Al-Othaim Mall’s visitors till 12th of December with their specific movements and stories.

In this CoCo Mag edition, we introduce you to three of our beloved dragons.

Zmey Gorynych 

The infamous three-headed dragon from the Russian fairy tales comes alive at CoCo Agency’s “Game of Dragons” exhibition. According to the legend, a hero called Dobrynya Nikitich went to fight the dragon. After seeing he was going to be defeated, the dragon asked for mercy. The hero let the creature go, so almost immediately Gorynych kidnapped a princess. Dobrynya followed them and in an epic, three-days long fight, he saved the girl and killed the monster. In our story, the three-headed dragon continues to live but he has already repented and therefore now he is dedicating his life to entertaining beautiful girls.

Interesting fact: Not only Gorynych can spew fire and smoke, but also he can speak human language!

Shen Lang

In the Chinese mythology, Shen Lang is believed to be the ruler of the weather and climate, as well as of death and life. His name translates to “spirit dragon.” This is the creature people worship and have to respect and love. And they do. Gifts are required, as Shen Lang can get angry and punish people with bad weather and thus – no good crops and food at the table.

Interesting fact: Shen Lang is also known for his taste for adventures and can simultaneously live in different dimensions. Don’t get surprised if you see him in two different countries at the same time.


The legend of the fabulous Atanielle is believed to originate from France. But the female dragon is so old that she can’t even remember her homeland. Her good temper is widely known as she is usually helping the elves in their endeavours to fight the evil. She is very loyal, and she is keen on beautiful music.

Interesting fact: She can breathe underwater and also became invisible.

See all of our curious creatures at the Game of Dragon’s upcoming exhibitions in 2020!

Coco Agency @ Joy Forum: “Grow Your Event Organically!”

Coco Agency @ Joy Forum: “Grow Your Event Organically!”

Our team was a part of Joy Forum – one of the major expos in the Middle East for inventive technologies in the entertainment sector, which took place on 13 and 14 October 2019 at Riyadh, Saudi Arabia. The Joy Forum 2019 brought together entertainment promoters and pioneers from around the world, along with global stars such as Jackie Chan and Jean-Claude Van Damme.

Dan Firoiu and Tsvetelina Grozdanova were among the 30 international speakers to represent their ideas about the future of the entertainment industry and effective ways to reach targeted audiences.

CoCo Agency shared a stand with its local partner D7 Group that attracted more than 2 000 visitors curious to understand more about our organisation and the unlimited opportunities that the world-class travelling exhibitions provide.

It was a great honour for us to present our services and share our knowledge in such an event that clearly showed that Saudi Arabia is open to collaboration with countries all around the world,” explained Dan Firoiu.

His 2 hours presentation on the topic  “How to start and grow your event organically” grabbed the attention of Joy Forum’s visitors and had great feedback. It focused on the successful techniques for creating and managing an event, presenting case studies from international projects.

Dan Firoiu shared his vast experience in organisation and delivery of travelling exhibitions for event promoters, malls, theme parks, museums, amusement parks, convention centres, special events, casinos and hotel parks and lobbies. CoCo Agency’s Co-founder also gave practical advice to the attendees about the importance of event marketing and promotion, as well as of artists’ provisions.

Along with our workshop and business stand, the visitors had the chance to see some of our animatronic dragons, part of the travelling exhibition Game of Dragons.

Don’t know what does it take to bring a dragon at your place? Click here for the answer.

Our Dragon Was the Highlight of Bege Expo 2019!

Our Dragon Was the Highlight of Bege Expo 2019!

It was a pleasure for us to present our entertainment products and one of our “living” dragons at this year’s BEGE Expo that took place on 20th and 21st of November in Sofia. BEGE Expo is a meeting point for the gaming and entertainment industry, gathering international visitors, including manufacturers and suppliers, affiliates, payment service providers, media and associations. This year the exhibition brought together over 5000 international visitors annually from more than 53 countries. 

CoCo Agency was among 80 global exhibitors, situated in three halls at BEGE. As a part of the panel “Product presentations from the headlining companies”, our presentation took place on November 20. Our team passionately introduced to the visitors CoCo Agency’s services and products suitable for various sectors of the entertainment industry – attractions, amusements, artists, shows, travelling exhibitions for casinos, theme parks, hotels, malls, convention centres, sports events, public venues, etc. We stimulated a discussion about the tools for optimizing the event management and the possibilities that interactive entertainment offer.

And there was a lot more – the visitors of the expo were able to see one of our “living” dragoons exclusively! The spectacular creature was in Bulgaria for the first time, after a long flight from distant Saudi Arabia, where the interactive show named “Living Dragons and Talking Trees” took place. The travelling exhibition was in Riyadh. Now the Dragons are getting ready for an international tour next year!

The Exhibition Game of Dragons for the First Time in Saudi Arabia

The Exhibition Game of Dragons for the First Time in Saudi Arabia

The spectacular collection of dragons from all over the world is touring until the end of November in Saudi Arabia

Coco Agency has gathered dragons of various dimensions and characteristics in Dammam! The occasion is “Game of Dragons” – a spectacular collection of mythical creatures from all over the world. The exhibition is held for the first time in Saudi Arabia between October 26 and November 26 this year. Over the first two weeks of its launch, the “Game of Dragons” in Dammam has been seen by over 25, 000 people.

Previously, the dragons displayed grace and dignity in Tel Aviv throughout September. The exhibition in Israel surprised over 20,000 visitors with the fairy visions that the magical species recreated.

Coco Agency Managers Dan Firoiu and Tsvetelina Grozdanova joined the Joy Forum during dragons gathering in Saudi Arabia. All along the international forum for cutting-edge technologies in the entertainment sector, Dan and Tsvetelina shared the intricacies of their experience in managing exhibitions around the world.

About “Game of Dragons”

How many dragons are involved in the “games”?

The exhibition features a playground that collects between 11 and 24 animatronic dragons. They have various abilities that the creatures share with the visitors through sounds, dances and quirky movements. Each dragon has its own story and recounts legends and ancient beliefs from its homeland.

Where do the mythical creatures come from?

The collection introduces different types of dragons from all parts of the world – from the fierce dragons from the Scandinavian countries, through the world-famous multi-headed dragon from the legend of St. George – The Dragon Slayer to the magical, wise and good-tempered dragons from the Far East.

Stay аlert to news and updates about the upcoming World Tour of the Dragons!

Coco Agency takes part in Joy Forum in Saudi Arabia - the biggest Forum in the Entertainment Industry

Coco Agency takes part in Joy Forum in Saudi Arabia - the biggest Forum in the Entertainment Industry

The Joy Forum is the biggest event congress in the Kingdom of Saudi Arabia. The organisators of this forum have invited our CEO Mr. Dan Firoiu to give a lecture on the topic “How to start and grow an organic event”. The lecture will take place on Sunday 13th of October at 16.00 o’clock.

The Joy Forum is an exciting opportunity for the company as it brings together top international exhibitors, mastered in creating stunning events and delivering joy and entertainment to the audience, the best companies in event technologies and concerts organizer. The Joy Forum’s guests will have the chance to meet and speak with more than 10 international speakers. These professionals will share their experience and vision about the event management business and entertainment creation. During the Forum there will be two ceremonies that will honor people from the industry and people that are constantly bringing joy in the world.

The Joy Forum will take part on 13th and 14th of October in Riyadh, the capital of Saudi Arabia. Our CEO Dan Firoiu and Tsvetelina Davidoff will represent Coco Agency. Furthermore, we will expose exponents from our most attracting brand-new exhibition Game of Dragons. Every participant will be able to check our full catalogue with all artists, exhibitions and entertainment activities that we offer. Do not miss visiting our boot.

The brand new exhibition Game of Dragons opened for the very first time in Tel Aviv

The brand new exhibition Game of Dragons opened for the very first time in Tel Aviv

Coco Agency is proud to present its new exhibition, named Game of Dragons that had its premiere in Israel. On 1 August, the interactive exhibition called Game of Dragons opened his doors in Tel Aviv. The exhibition has been designed and constructed in the venue by our CEO Firoiu Dan. Mr. Firoiu has created 12 unique scenes that represent and recreate the feeling to be in the mountains or near the sea, on a snowy location, near to the fire-breathing dragons and in the underworld of the oceans.

The exhibition is of great interest in the Israeli capital, with over 20,000 visitors so far.

The collection presents fantasy dragons that can be found in cartons and movies but also species from a different culture from the world. You can find out the fierce dragons, deriving from the Scandinavian countries, through the famous three-headed dragon from the legend of “St. George – the Dragon Slayer” to the magical, wise and good dragons of the Far East.

Besides, the exhibition presents rich information about the origin of each component, the stories and folklore beliefs related to its existence, as well as their magical powers and abilities.

For the creation of the exhibition, the Coco Agency dedicated team has worked very hard. Now we are extremely proud of the result and happy to show this wonderful exhibition all over the world with future bookings in Saudi Arabia – Bulgaria – Cyprus – Poland and Ukraine. Below, you can find pictures from the “Game of Dragons”. If you are looking for a rental of the entire exhibition or part of the exhibits, do not hesitate to contact us!

The international exhibition "Interactive Science" opened in Sofia, Bulgaria

The international exhibition "Interactive Science" opened in Sofia, Bulgaria

The world-renowned exhibition Interactive Science that has been exposed in Milan, Dubai, and London is visiting Bulgaria for the very first time.

Its purpose is education and fun in one place. On the exhibition can be found more than 25 models and machines, presenting different natural phenomena and discoveries in the fields of physics, mathematics, and human biology.

The exhibition includes machines that create visual illusions. For example, our interpretation of falling into the chasm, but at the same time remaining fully safe or the illusion of the partial disappearance of the body. The visitors can also see the practical application of some of the most ancient human discoveries – the lever and the garnet. We believe that all of us should combine pleasure with some useful activities. That is why our guests at the exhibition can create music, but not with traditional music instruments. Our special harp is without strings, and our drums – without membranes. It is obligatory to try!

The Interactive Science exhibition is located at The Mall, located at Tsarigradsko shosse, on level – 2. You have the opportunity to visit it until 30 September, every day from 10:00 to 22:00. More information can be found on the event‘s Facebook page.

Below, you can find pictures from the Interactive Science Exhibitions. If you are looking for a rental of the entire exhibition or part of the exhibits, do not hesitate to contact us!

Coco Agency Provided High-Class Entertainment for Philip Morris Event in Tirana, Albania

Coco Agency Provided High-Class Entertainment for Philip Morris Event in Tirana, Albania

Once again, Coco Agency proved its expertise in providing top-class entertainment for corporate events. In April 2019, we were contacted by Landmark Albania – a prominent marketing agency – working on a boutique event for presentation the new product of Philip Morris – IQOS cigarettes. Philip Morris are the producers of famous cigarette brands like Marlboro – Parliament – L&M – Muratti, to list a few.

Landmark were looking for an outstanding way to present their new product at a special corporate event in Tirana. Our agency was delighted to participate in the event with an extraordinary flying violin show that captivated the attention of both visitors and organizers of the event. The magical result that astonished the entire event audience can be watched on the video here below.

If you brand – company or event is looking for a unique, magical and top level world class entertainment, you can contact our wonderful team at any time for advice.