Our Dragon Was the Highlight of Bege Expo 2019!

Our Dragon Was the Highlight of Bege Expo 2019!

It was a pleasure for us to present our entertainment products and one of our “living” dragons at this year’s BEGE Expo that took place on 20th and 21st of November in Sofia. BEGE Expo is a meeting point for the gaming and entertainment industry, gathering international visitors, including manufacturers and suppliers, affiliates, payment service providers, media and associations. This year the exhibition brought together over 5000 international visitors annually from more than 53 countries. 

CoCo Agency was among 80 global exhibitors, situated in three halls at BEGE. As a part of the panel “Product presentations from the headlining companies”, our presentation took place on November 20. Our team passionately introduced to the visitors CoCo Agency’s services and products suitable for various sectors of the entertainment industry – attractions, amusements, artists, shows, travelling exhibitions for casinos, theme parks, hotels, malls, convention centres, sports events, public venues, etc. We stimulated a discussion about the tools for optimizing the event management and the possibilities that interactive entertainment offer.

And there was a lot more – the visitors of the expo were able to see one of our “living” dragoons exclusively! The spectacular creature was in Bulgaria for the first time, after a long flight from distant Saudi Arabia, where the interactive show named “Living Dragons and Talking Trees” took place. The travelling exhibition was in Riyadh. Now the Dragons are getting ready for an international tour next year!

Bodies Exhibition in Sofia

Bodies Exhibition in Sofia

In spring 2018 Coco Agency presented in Sofia (Bulgaria), together with Bulgaria Mall, one the most visited exhibition in the world – “Bodies (Human Bodies-The Science Within)”.

The famous educative exhibition includes more than 200 real body parts, as well as 12 completely real bodies, preserved by a specific method called plastination. For the first time worldwide the exhibition also featured 66 educative light-panels that presented detailed schemes and information about the exact structure of organs and parts of the body that cannot be observed with a naked eye.

All visitors of the exhibition were able to take advantage of the free guided tours that provided curious facts about the human body, the history of medicine and the ways to lead a healthier life. More than 80 schools and 3000 students visited the exhibition, some of them travelling more than 130 km just to see “The Bodies”. The exhibitions generated significant added marketing value and content for Bulgaria Mall.

7 national and regional TVs, as well as a number of radio channels featured news about the exhibition and is was also covered by more than 90 print and on-line articles. At the end of the exhibition Bulgaria mall registered more than 20.000 additional visitors monthly.

From Psychedelic Trance Parties to World Festivals and Exhibitions that Attract Hundreds of Thousand

From Psychedelic Trance Parties to World Festivals and Exhibitions that Attract Hundreds of Thousand

A True Story of Event Management

I can remember my first events… Back then, I was only 17 years old. I have started promoting Psychedelic Trance parties in the squats of Ghent (Belgium). A squat is an abandoned building that the landlord doesn’t give a f*** about or that’s no longer in a state fit for normal use and is waiting for the administrators to make a decision regarding its future. At the beginning of 2000, we had lots of squads in Ghent. People took the opportunity to create cheap places to live and some of these buildings were also used to promote underground cultural events. We were really lucky because the Belgium authorities were fairly tolerant and respected the law.

It is easy and very tempting, indeed, to start immediately with the event management, but it is wiser to do some thorough homework first. Once an event is running, it can be extremely difficult to change or adapt something. Considering the limited time factor, the sharp deadline, the coordination of so many participants is a very challenging thing. Most of the time you will not get a second chance and it should be a hit from the start. It took me some time to discover that Murphy’s Law is constantly lurking: Anything that can go wrong will go wrong. If you take your time to prepare the event to perfection, you will limit the chance of surprises and risks such as the event losing its purpose or having the budget spiral out of control. Not considering these factors at the beginning of the event planning may lead to failure and will affect the mood of the entire crew. It’s funny when I recall the days when our crew was spending their entire time at the event solving issues that we could easily have predicted by doing our homework.

Most of the time, the electricity at the events came from a generator. I can remember many occasions where we had to search for a driver that was sober (or at least half sober) to get fuel. One time we had to send a driver that had taken LSD. Three hours later he returned with the fuel from a petrol station that was only a 15 min drive away with a story of how psychedelic / trippy the road was. At that time, we didn’t have credit cards because we were too young. So, we started checking where we could pay cash. I remember that there were 2 petrol stations in the entire city and one of them was on the motorway. This issue could have easily been dealt with by doing our homework properly before the event.

The reason I am publishing the following articles on LinkedIn is to explain the basic principles needed to create a successful event and how to become an Event Manager. Also, I want to share a few examples from my own experience. I learned this job the hard way; from the beginning, I organised events with my own money and I never worked for a company that I didn’t own. Unfortunately, I was my own mentor. Now, when I look back at this period, I see the mistakes that could have been avoided if I had had an experienced mentor beside me.

Event Management was not offered in any schools in Belgium until 2008. Over the last 15 years, I was privileged to host some great events and learned immensely valuable lessons from the decisions made and mistakes that occurred. When working in this industry you learn something new from every event. To become a great Event Manager, it will take time. It is one of those jobs that is best learned by doing it.

In a way, many of the abilities and skills related to event management are aligned with the project management because after all, an event is a project. Communication; negotiation; planning; time schedule, budget and crisis management; coordinating different teams are just some skills that you will need to use during each event. The Event Manager has to overview the entire event from the finances to its execution. It is also important to have perfect communication skills in order to coordinate all the participants in the event – graphic designers, sound-, light-, catering companies, etc…

In the beginning, I was purely focused only on parties, but gradually I developed my skills by being the project manager of festivals and eventually being a Festival Director. Throughout this evolution, I have discovered that there are many different types of events. The most famous nowadays are concerts, dance parties and festivals because these events spend a huge amount of their budget on marketing to attract visitors. The basic idea is that the entrance fee that each visitor pays covers a significant part of the organisational budget. This is also one of the biggest reasons why you will see billboards, posters, flyers, TV commercials, etc., used to promote such kind of events. Maybe it will surprise you, but this is actually a really small segment of the event industry. The largest part is made up of conferences, fairs, team building activities, staff parties, product launches, weddings and sporting events.

In the last 10 years, I have observed a trend where events have started to be used for communication and marketing mix strategies. Companies have realised that an event is a useful communication tool that creates a direct contact and experience with potential clients. It also has a far greater marketing impact for products and brands than a street based campaign using billboards & posters. The personal approach to the target client group of a product is much easier to be achieved and can create unique emotions. As humans, we have developed a feeling that’s no longer so sensitive to the many kinds of visual adverts. Companies all over the world have realised that an event experience is a powerful marketing tool.

Over the last 30 to 40 years we have been regularly confronted with all kinds of branded adverts. I will give some examples. You wake up and you start to listen to the radio or watch TV, you get some adverts. You open your Facebook or Instagram you will be exposed to adverts again and after you check your inbox, you’ll almost certainly find some promotional emails. On your way to your work, you will be exposed to many more adverts from street billboards & posters. Still, it takes time for the audience or potential clients to get to know your brand name, your offer and your message. I am a really big fan of the Rule of Seven that says that somebody should hear or see the marketing message at least seven times before they remember it. This rule still works when you have a wide variation in your marketing strategy. After all these years I am more than convinced that events can play a big role in the rule of seven.

The author of the article is Sir Firoiu Dan. He has extensive experience in all aspects of Communication-, Marketing-, Accounting Management, Event Coordination and Budget Coordination. He is specialized in the management of administration and logistics in a busy special environment. Passionate for marketing strategies, brand development and event coordination, while consistently providing outstanding customer service. Enthusiastic professional, successfully building profitable relationships with new and existing clients.

You can contact him at any time at dan@cocoagency.bg

New Heights for Coco Agency and the Exhibition Ice Age – This Time in Saudi Arabia

New Heights for Coco Agency and the Exhibition Ice Age – This Time in Saudi Arabia

We can proudly mark that one more time an exhibition provided by Coco Agency provoked considerable marketing buzz, generating a symbiosis of indicative business results and thousands of smiling faces and produced a higher amount of visitors for Arar Mall, Saudi Arabia.

Coco Agency made it possible for the exhibition to be realized for the first time in the northern border area of Saudi Arabia, the city of Arar. The secrets of the Ice days were accessible, completely free of charge, for the guests of Arar Mall for 15 days, during which the exhibition was marked by great interest and registered exceptional attendance of more than 12.000 visitors.

The exhibition presents realistic models of representatives from the last Earth Ice Age period, created in natural dimensions, with scientifically accurate movements and spectacular sounds.

Coco Agency organized a special visit for disadvantage kids from the city of Arar. The kids were able to met the animals from the Ice Age era and had a short educative tour about the Ice Age area. The exclusive exhibits delighted the eyes of a large number of children, students and their parents.

Special Attractions and Theme Exhibitions – a Great Tool to Raise People Flow To Your Trade Center

Special Attractions and Theme Exhibitions – a Great Tool to Raise People Flow To Your Trade Center

I was searching for information on how to sell our products to clients, knowing that it is very difficult to arrange meetings or conference calls with them, or even to get replies to emails. “Everybody is so busy and we don’t want to seem pushy…. Sales are not our background, but our products are great. I can’t understand why people won’t even consider looking at something that will increase the number of their customers.”

I find an interesting story in the LinkedIn profile of a woman who worked as Event Management Consultant. When she met one of her clients, he told her that at the back of his office there was a cartoon (similar to the attached). He said that this picture had always stuck in his mind and that his boss always encouraged him to give people time. Even if it’s a few minutes… you never know what they can offer.

Wise words indeed!

In the last few years our exhibitions have turned into a great new tool for several malls, trade centers and municipalities around the world to attract additional visitors to their locations.

Below, you can find the expected number of visitors for 3 months for each exhibition. It is based on the average monthly minimum visitors that our exhibitions had in the last 5 years when no entrance fee is collected. Please, be aware that the number of visitors is depending on the marketing mix, event planning and the attraction value of the venue.


* Living Dinosaurs: 60.000 visitors per month x 3 months = 180.000 visitors

It shows 24 animatronic life-size dinosaurs and has reached more than 10 million visitors worldwide.

More Info: https://cocoagency.bg/livingdinosaurs/


* Interactive Science: 30.000 visitors per month x 3 months = 90.000 visitors (please be aware that these stats are a prospection – the exhibition has been launched in 2018)

It is an interactive exhibition with more than 60 experiences that the visitors can enjoy.

More Info: https://cocoagency.bg/interactive-science/


* Monster of The Sea: 57.000 visitors per month x 3 months = 171.000 visitors

Because of its huge success in Singapore for the first three months, the venue has prolonged the contract for one year.

More Info: https://cocoagency.bg/monsters-of-the-sea/


* NASA – Space – The Final Frontier: 52.000 visitors per month x 3 months = 156.000 visitors

It has been created in cooperation with NASA with an average of 50.000 visitors monthly, when no entrance fee is collected.

More Info: https://cocoagency.bg/space-the-final-frontier/


* LEGO – Travelling Bricks: 40.000 visitors per month x 3 months = 120.000 visitors

Exhibition entirely made of LEGO® bricks, showing the history of transportation. It contains exhibits such as the 7m long Titanic, 3m tall sky rocket and more

More Info: https://cocoagency.bg/travelling-bricks/


* Experience Da Vinci: 25.000 visitors per month x 3 months = 75.000 visitors

An exhibition showing the genius of Leonardo Da Vinci, containing working inventions of the legendary inventor.

More Info: https://cocoagency.bg/experience-da-vinci/


* Ice Age & Dragons: 55.000 visitors per month x 3 months = 165.000 visitors

Features 10 life-sized animatronic models of mammals of the Ice Age with scientifically accurate movements, colouring, sounds, and fur. Features also 8 Dragons and a giant skeleton.

More Info: https://cocoagency.bg/ice-age/


* 3D Museum of Wonders: 45.000 visitors per month x 3 months = 135.000 visitors

An exhibition that integrates a huge collection of over 160 amazing quality paintings with very stimulating 3D effects and epic themes.

More Info: https://cocoagency.bg/3d-museum-of-wonders/


So, next time you think about special attractions that can contribute to bringing fresh new visitors to your mall or trade center, why don’t you give us a call 🙂

We stay open for your questions and we are looking forward to your feedback.

Preparing the Perfect Event: Start with Your Goal

Preparing the Perfect Event: Start with Your Goal

If you want to prepare an outstanding team building, product launch or festival, you need to invest time in clearing your vision, formulating your objectives and your achievement criteria.

Setting concrete objectives for all the actors (suppliers) is a must for successful event planning. In the beginning, it’s crucial, to focus on the event’s vision and mission. The objectives can give you inspiration, a general line and alignment for the future implementation, originality and creative atmosphere. Take your time to write them down and in the end, you will see that it will make your vision clearer.

Furthermore, it will help you to defend your idea to get the needed budget. Often, many CEOs and Marketing Directors are really surprised by a budget requests for an event. Don’t read that wrong, but some of them don’t have the ability to see the whole picture and the costs that an event can involve. This is one of the reasons why you need to be well prepared to explain the entire vision and the benefits that the event objectives will bring to the company or brand.


It is important to have a clear vision and to ask yourself what are the business goals that you need to achieve with the event management. After 15 years of giving parties, concerts and festivals, our goals were to present to the audience a unique experience and to have enough visitors to generate a profit.

It may look like fun to do such kinds of events, but still, it is one of the most difficult businesses in the world. It is like a lottery: no promoter in the world can say for sure will the event be profitable or not. There are too many factors at play in forming the final financial result.

Each corporate event has to reach some goals for the organization, company or brand. Most of the corporate events are used for communication, PR or business goals and have external and internal objectives. There are hundreds of possible concrete reasons why to organize an event. Some of the positive ones are:

  • launching of a new product;
  • staff party;
  • presentation of the future goals/annual results of the company;
  • anniversary of the company:
  • team building, etc.

Besides, there are also events that are used to make changes and prompt people to take action. For instance, when a car company needs to recall a big amount of cars with a technical problem and wants to show the new safety standards; or when a company has disappointing sales, and so on. Getting a clear formulation WHY the company in question wants to organize the event, will support you in bringing the event to a higher quality level and accomplishing all the fixed goals.

Let’s overview some examples of possible goals and objectives that can be achieved with expert event management.

  • Congresses, lectures and workshops: the goals are sharing knowledge and information regarding the business sector, subject or product variety; it also can support the business networking.
  • Product activation or BTL (Below the line events): boosting sales (direct or indirect) is one of the main objectives for companies.
  • Reward or anniversary: to reward your employees or partners for their years of service (anniversary) or to give a recognition award for exceptional performance.
  • Team building: to create a better atmosphere between the employees or to motivate the team to reach a target.
  • Restructuring: an event can be also held for unpopular decisions to be announced.
  • Charity or concert: an event can be used to improve the image of a product or brand by increasing brand awareness of the business; gathering money for homeless people; promoting a free or charity concert, etc.
  • Staff parties: used for networking, but also to thank the employees for their loyalty.
  • Parties for clients and suppliers: to thank your partners for the support and trust in your company.

The most important, besides having a clear vision about the goals, is to keep the visitor or the audience in the centre of the event. After all, the event is organized for them.

Why your event will be interesting to visit and what will differentiate it from the events offered by other brands? The attendees of your event should have a unique experience to remember and to share with others around them.

The proper event management has to reach an important marketing goal: visitors to become followers and start to share their great experience with other people. As you can see, an event is a combination of different objectives. It always has a primary goal, but you, as an event manager, can bring an event to the higher level. You have to be capable of asking yourself the right questions and to meet all the goals that are needed to achieve the objectives. Finding the right combinations at the right time, having an eye for the little details will make you the person who can see some deeper reasons for the objectives. Be self-critical and don’t be easily satisfied!

You can contact us at any time on our website: cocoagency.bg

The author of the article is Sir Firoiu Dan. He has extensive experience in all aspects of Communication-, Marketing-, Accounting Management, Event Coordination and Budget Coordination. He is specialized in the management of administration and logistics in a busy special environment. Passionate for marketing strategies, brand development and event coordination, while consistently providing outstanding customer service. Enthusiastic professional, successfully building profitable relationships with new and existing clients.

You can contact him at any time at dan@cocoagency.bg

7 spectacular exhibitions

7 spectacular exhibitions

We are exclusive agency of 7 spectacular exhibitions for the region of Middle East and the Balkans.

From 2016 Coco Agency is the exclusive agent of 7 exceptional world exhibitions for the region of Middle East and the Balkans. Names like Sea Monsters , Living Dinosaurs , Ice Age Mammoths , LEGO: Travelling BricksSpace Final Frontier , Human Bodies and  Experience Da Vinci’s

are just the hint that can excite your imagination about what you can expect …

Take a look at our section Exhibitions for detailed Information, videos and photos.

For information and booking, please contact us !

Sun Plaza Mall Bucharest Welcomes Ice Age Exhibition

Sun Plaza Mall Bucharest Welcomes Ice Age Exhibition

Coco Agency provided the exhibition Ice Ace to Sun Plaza Mall Bucharest for a period of 3 months (1/11/2016 until 31/01/2017). Sun Plaza Bucharest is one of the biggest malls in the capital of Romania, offering 138 outlets and shops and a number of entertainment options, making it the best place to spend quality time with your family. The mall provides a game and entertainment area, kids playground, cinema, restaurants and in addition, visitors can enjoy the sunny days of the year on the mall’s 3500 m2 outdoor terrace. In addition to Ice Age exhibition, Coco Agency also supplied event management services, event production services and event logistics services to create this wonderful experience for young and older visitors of the mall.

Our catalogueprovides all types of exposition for children and adults that can be presented in malls, museums, during corperate events, brand events and exhibition events in world locations and venues. Each of our exhibitions attracts between 30.000 to 80.000 visitors monthly and creates a big marketing buzz in the city that welcomes it –  from Saudi Arabia, France, UK and Japan to Brazil,South Africa and Australia. For more information about the exhibitions offered by our agency, please click on the following link: https://cocoagency.bg/agency/exhibitions/