Coco Agency Was Selected as Event Organizer of the Third Edition of the Asian Festival 2019

CoCo Agency was selected as Event Organizer of the Asian Festival 2019. Our team, together with 15 embassies from Asia and Middle East, presented this unique festival in Borisova Gradina Park in Sofia. This was the third edition of the festival and this year it gathered more than 10.000 visitors.

The goal of the festival is to present the beauty and diversities of Asian cultures, traditions and food. Coco Agency was hired to deliver its expertise in event budgeting – event logistics – event planning – marketing – promotion and public relations of the event. This included a campaign on the biggest national TV channels like BTV – NOVA TV and BNTV, but also on radio channels and online media.

Coco Agency also gave full support for the outdoor campaign of the festival. The festival included diverse attractions and activities: a main stage where the visitors could see various national dances and costumes from each participating nation; each country had a stand to present local products and tourist attractions; there was also a food corner where visitors could have a degustation journey through testing of delicious Asian food.

The Asian Festival also included several pre-event promotional activities like an outdoor photo exhibition presenting captivating images / scene from each participating country that took place at the Love Bridge close to the National Palace of Culture in Sofia, as well as an outdoor street parade of the participating nations the day before the festival. Last but not least, The Asian Festival supported an important charity cause – together with “For Our Children Foundation” it gathered more than 14 000 BGN for the program “Prevention of Child Abandonment” which goal is to support children and families who are in danger of separation because of various social reasons.

Participating countries in the Asian Festival 2019 were Indonesia, China, South Korea, Japan, Philippines, Pakistan, Palestine, India, Iraq, Iran, Bangladesh, Kuwait, Saudi Arabia, Thailand, Vietnam. The event was highly supported by Sofia Municipality, The Ministry of Tourism of Bulgaria and the Cabinet of the President of the Republic of Bulgaria. For more information you can visit the Facebook page of the event.

If your organization needs professional advice on planning big-scale festivals or any kind of special events, our lovely team will be more than happy to support you and give you the best advice possible on the market.