Driving footfall at City Center Doha with Living Dinosaurs

At Coco Agency, our mission is to transform public spaces into unforgettable, high-traffic experiential hubs. A prime example is our collaboration with City Center Doha, one of Qatar’s best-known shopping destinations, to bring Living Dinosaurs directly to the heart of the capital.

Deploying museum-grade animatronics inside an active, premium retail environment requires flawless logistics and careful curation. We designed a multi-zone prehistoric layout with life-sized animatronic dinosaurs — from a towering Brachiosaurus at the entrance to a T-Rex in the main atrium and a Pteranodon flying overhead — set in custom scenery with nests, eggs and plants. The goal was simple: create frictionless, organic crowd flow that fits naturally into the mall’s daily retail footprint.

Project highlights

Longer dwell time. By placing striking, high-fidelity animatronics across the major corridors rather than in a ticketed enclosure, we maximised organic engagement and extended the time families spent in the mall.

Client success. The exhibition drove a surge in public engagement, strong social media visibility and a clear boost in cross-conversion for the mall’s retail and dining tenants.

The turnout and public reception were so strong that the mall management team expressed exceptional satisfaction with the results, and immediately moved to rebook Coco Agency for the following year. We look forward to returning to Doha with an even bigger prehistoric adventure.