Where the robots went
| City | Venue | Partner |
|---|
| Cluj-Napoca | Iulius Parc, Iulius Mall Cluj – 3 October to 11 November 2024 | Iulius Group |
| Bacău | Hello Shopping Park car park, Calea Republicii 181 – 1 March to 13 April 2025 | Hello Shopping Park |
| Miercurea Ciuc | NEST retail park – 18 April to 4 May 2025 | RC Europe |
| Timișoara | Iulius Town, VIP car park UBC 0 – 10 May to 22 June 2025 | Iulius Group |
| Iași | Palas Park, Palas Iași – 8 to 24 August 2025, free entry | Iulius Group |
| Suceava | Iulius Mall Suceava, car park – 15 September to 12 October 2025 | Iulius Group |
Fourteen robots, one story
The robots belonged to an imaginary rescue squad – the “R” series – led by Bronkerson R-264, a six-metre giant with an energy axe and a blaster. Around him stood Waxanarus R-238, the veteran with a plasma cannon and a rocket launcher, Pexiwald R-294, the warrior storyteller, Brewster R-217, the strategist who can multiply his strength in battle, Drambot R-534, the builder of underground bunkers, and Bartarion R-591 with its black armour. Every robot moved and made sound, so children could meet the characters of their favourite stories in real size.
More than an exhibition
Around the robots we built a complete day out. A laser tag arena attracted the most competitive visitors, mega trampolines and paintball gave children and teenagers something to do, and themed photo booths and a creative drawing corner let families take a memory home. In Cluj, the exhibition was open every day from 10:00 to 20:00, with tickets sold at the entrance to Iulius Parc.
The same mix travelled with the robots. At Hello Shopping Park in Bacău, from 1 March to 13 April 2025, the robots stood in the car park on Calea Republicii, with mega trampolines, paintball, a photo corner and the drawing corner. At NEST Miercurea Ciuc, the exhibition opened from 18 April to 4 May 2025 with trampolines, paintball, photo booths and the drawing corner. At Iulius Town Timișoara, the robots landed in the VIP car park from 10 May to 22 June 2025, with laser tag, paintball, mega trampolines, photo booths and the drawing corner. In August 2025, Palas Iași brought the fourteen robots into Palas Park and opened the exhibition to everyone with free entry – a gift to the families of Iași in the middle of the summer holidays. From 15 September to 12 October 2025, the robots settled in the car park of Iulius Mall Suceava, with trampolines, paintball, a photo corner and the creative drawing corner for the youngest visitors.
Why giant robots work for malls
Robots appeal to an audience that dinosaur and insect exhibitions do not always reach: teenagers, fathers, and fans of films, comics and video games. Placed outdoors – in a mall garden, a plaza or a car park – the figures can be seen from the street, so the exhibition advertises the mall on its own. Inside, the activities keep families on site for longer, close to the shops, cafés and restaurants.
For a mall network, the robots are also easy to tour: one production, one set of figures and one marketing story, adapted to each city. That is why the exhibition could move from Cluj-Napoca to cities as different as Iași, Timișoara, Suceava, Bacău and Miercurea Ciuc.
Part of the Romania tour
Transform Robots was one of five exhibitions on our 2024–2025 tour of Romanian shopping centres, together with Living Dinosaurs, Giant Bugs, Glowing Garden and Ice Age. Over two years the tour welcomed more than 1.6 million visitors in 15 cities, with Iulius Group, NEPI Rockcastle, AFI Europe, Prime Kapital and RC Europe.
If you would like giant robots at your venue, tell us about your space – an atrium, a garden or an outdoor area – and your dates, and we will send a layout and a proposal.
The campaigns
Each partner promoted the exhibition under its own campaign. In Bacău, Hello Shopping Park presented Transform Robots Alive from 1 March to 13 April 2025, with tickets at 30 lei for children and 35 lei for adults; in Iași, Palas invited families to Palas Park from 8 to 24 August with free entry.
See the Transform Robots exhibition Read about the Romania mall tour →
