Dino Earth Exhibition for the Prince House of Saudi Arabia 1.800.000 visitors

Dino Earth Exhibition for the Prince House of Saudi Arabia 1.800.000 visitors

This April, Coco Agency joined forces with Luxury Events and in cooperation with the General Authorities of Entertainment of Saudi Arabia, presented the exhibition – Dino Earth. Coco Agency was hired to design the entire exhibition and to coordinate the building of it from the scratch. The building up involved 120 tons of sand, , 2000 square meters of natural grass, entire rock walking pad of more than 8000 bricks and installation of 400 lights. Logistic-wise, the project involved cranes, bulldozers, forklifts and manitoes. In terms of manpower, we had more than150 people working daily on this project.

In 5 days our team, together with the local support, managed to build an exhibition of more than 2000 square meters space. Firoiu Dan, CEO of Coco Agency, presented the exhibition to the Minister of Development of Saudi Arabia and gave tours around the exhibition to all the officials of the Prince House of Saudi Arabia and to the General Authorities of Entertainment of Saudi Arabia.

Because of the vast interest, great success and high number of visitors, the dinosaurs exhibition was extended for one additional week. At the end of the exhibition, more than 1.800.000 visitors had enjoyed this unique experience. With this number of visitors, Coco Agency broke its personal record of 1.800.000 visitors in 2 weeks’ time.

If your company, institution or museum is looking for options of any kind of exhibitions, feel free to contact our agency at any time. We will be pleased to present you our existing exhibitions or work together to create a world class custom-made exhibition for you with the potential to attract hundreds of thousands of visitors. Maybe together, we will break our own visitors’ record 🙂

Coco Agency Chosen for a Tour Management Company of the European Tour of BOND

Coco Agency Chosen for a Tour Management Company of the European Tour of BOND

We are happy to announce that Coco Agency has been officially selected as a tour-managing company for the European Tour of BOND. In the past years Coco Agency worked with artists like Juno Reactor, Nana, 2 Unlimited, East 17 and many other. Coco Agency will support BOND during their tour and provide guidance to the promoters of their concerts in the spheres of event management – event logistics – event schedule and tour planning/management. After conquering the world, BOND is preparing their 20th Anniversary Tour. BOND is a name that needs no further presentation as from the very birth of the band in 2000, they attracted huge attention and caused unprecedented interest with their interpretations of classical music mixed with pop and dance sound.

The 4 foxy talented girls from the British-Austrian quartet can boast with achievements such as 56 platinum and 15 golden discs worldwide, including in the UK, USA, Australia, France, Italy, Japan, Indonesia, Canada and many others. The European tour of the multi-platinum string quartet will cover a number of countries and already started with 2 concerts in Bulgaria. BOND delighted the audience in Sofia with a gig on March 26 in Hall 1 of the National Palace of Culture. A day later, on March 27, the BOND girls fascinated the residents of Plovdiv.

The concert in this year’s European Capital of Culture took place in the modern S.I.L.A Complex. Both concerts attracted thousands of attendants and had vast media coverage. BOND have announced two additional summer dates for the territory of Bulgaria – in the seaside cities of Varna and Burgas.

A Number of Testimonials and Awards for Coco Agency and its Partners in Ukraine

A Number of Testimonials and Awards for Coco Agency and its Partners in Ukraine

At the end of 2017 Coco Agency expanded its activities, starting a tour of the educational exhibition “Living Dinosaurs” on the territory of Ukraine. The exhibition went through several cities as Kiev, Kharkov, Dnipro, Odessa, Lviv and for a year and a half achieved great popularity, sparked unprecedented interest and welcomed thousands of visitors.

The activity of Coco Agency in Ukraine was awarded with a number of accolades and awards, given to the company’s efforts to present its educational exhibitions in areas of conflict and to vulnerable groups of children who rarely have direct access to such type of educational attraction. In each city through which the exhibition has passed, the local team of Coco Agency organized completely free visits to “Living Dinosaurs” for children from socially vulnerable groups, children deprived of parental care and disadvantaged people. These educational and, at the same time, extremely entertaining tours led the visitors approximately 180 million years back in time, where both the young and older visitors of the exhibition had the opportunity for the first time to get acquainted in this unique way with the largest animals that once inhabited the Earth.

“I would say that this is part of the meaning of our work – to deliver real joy of children and parents for whom a simple visit to a museum exhibition or attraction is often impossible because of the area in which they are located or because of the situation in which they are. Often we do not even realize how lucky we are that for our own children the visit of this type of educational exhibition is just another fun activity. At the same time for others that are only 2000 km away from us, it is a dream and a real celebration. That’s why I am so sincerely excited to share all the awards and letters of appreciation with which our team was honored trough the past year. It was not easy, but absolutely worth it!” – said Dan Firoiu, Founder and Manager of Coco Agency. The success of our company in Ukraine is due to the beneficial cooperation of Coco Agency with a number of local government structures, charity foundations and NGO’s.

6th Birthday of Coco Agency!  Where we are now

6th Birthday of Coco Agency! Where we are now

Coco Agency turned 6! Before we even realized it, we found out Coco Agency is already 6 years on the market! And what remarkable 6 years these were! On 9th of February 2019, in one of the trenddiest clubs in Sofia, City Stage, we celebrated our sixth birthday. In the company of close friends and business partners we were celebrating not just our anniversary, but something more.

For six years, we implemented numerous projects:

We created the most memorable brand in the event and party sector – “I love the 90s” has become the biggest commercial dance indoor event in Bulgaria. Since 2012 the project gathered in one place world famous names like 2 Unlimited, E-Type, C-Block, Nana, ICE MC, Jenny от Ace of Base, East 17, Dr. Alban, Captain Jack , Masterboy and many other. With more than 6000 visitors at each “I love the 90s” edition, the event was reported by the most significant national media in the country and supported by the most popular radio station in Bulgaria – Radio Energy. In 2013, “I love the 90s” won the Audience Award for the Best Event of the Year at the Eventex Awards 2013.

In 2014 we brought the magic of the “Festival of Colours” on the territory of Bulgaria for the first time! The event has become a tradition in Bulgaria as well, by delighting the fans in Sofia, Plovdiv, Varna and Burgas. Over the years, dozens of foreign and a number of Bulgarian artists took part in the festival. More than 40,000 people are the true fans of the “Festival of Colours” in Bulgaria, looking forward for each next edition of the event.

Over the past 6 years, Coco Agency not just made several educational exhibitions on the territory of Bulgaria, but also considerably expanded the perimeter and scope of their work in countries such as Ukraine, Romania, Saudi Arabia, Russia, and Bahrain.

We helped many of our customers and partners to develop their brands and promote their products and services and reach a wider audience.

Coco Agency successfully manages the organization, budgeting, logistics, technical support and execution of seminars, conferences, corporate parties, concerts and private parties for its customers and partners at local and international level.

So, yes! For 6 years, we have developed and achieved a lot! But guess what – this is just the beginning 🙂

Coco Agency Honoured with an Award from the Ministry of Culture of Saudi Arabia

Coco Agency Honoured with an Award from the Ministry of Culture of Saudi Arabia

The educational exhibition “Ice Age”, which was first shown in Saudi Arabia in October 2018, continues to provoke great interest, fun and joy among children, teens and families. The realistic models of mammoths, saber-toothed tigers, hairy rhinos, gigantic birds and many other ancient species, recreate an exciting walk through the last Ice Age period, which sparks the curiosity of the visitors and introduces them in an authentic and unforgettable way to life on Earth a few million years ago.

Proof of the efforts and excellent done work for the realization of the Ice Age exhibition in Saudi Arabia, is the award that Coco Agency was honoured with by the Ministry of Education in Saudi Arabia as a sign of appreciation and gratitude for the conducted educational tours on the last Ice Age period. The Exhibition was visited by nearly 35 thousand people, including thousands of students and dozens of disadvantage kids, and for period of 2 mounts passed through 4 cities in the country which also strengthened the successful relationship between Coco Agency and a number of partners and institutions in the Middle East.

Coco Agency Supported the Christmas Party of the World-Leaders in Global Management Consulting McKinsey & Company in Brussels

Coco Agency Supported the Christmas Party of the World-Leaders in Global Management Consulting McKinsey & Company in Brussels

Planning a Christmas party is a difficult task with many challenges. Often these Christmas parties are organized very simply: rent a place, boring domestic nominations and gifts are exchanged. Thus, most employees accept as an obligation to visit their annual corporate Christmas party, not as a wonderful opportunity to have fun and to get closer to colleagues, and to celebrate all the successes and results achieved over the past year.

The well-organized corporate Christmas party helps to increase the engagement and motivation of the people who are part of your team and undoubtedly leave pleasant memories and emotions. Considering this important detail, our partners from McKinsey & Companyglobal management consulting firm that serves a wide range of private, public and social sector institutions with almost 100 years of experience and qualified team, rely on our professionalism for the management of their Christmas party.

The corporate Christmas Party of McKinsey & Company took place in Brussels on 20.12.2018, under the theme of “Breaking Bad” television series.  Coco Agency’s team provide and managed the featuring of the extremely attractive Vengaboys, who once again proved that every their participation is like a non-stop fun festival.

As a result of the well-done work, we proudly share the reference of Frederik Van Hecke from McKinsey & Company

It ended up being a great party! 😉

The band was great, everything as expected. They delivered on the energy we had hoped that they would bring to kick-off the party. It was an amazing surprise for everybody!

I’m very happy with your help, and I know it was all very last minute and hectic, that’s on us. But you delivered flawlessly and with a “don’t worry, everything is taken care off” attitude. The on-site help was great and came in handy! 

Frederik Van Hecke
McKinsey & Company

If you also need WOW effect, that will to be the “cherry” for your private or corporate event, for concert or festival, or for the promotion of you company and new brand, do not hesitate to contact us!

Coco Agency Managed the Еvent Production of the Big Bang Seminar

Coco Agency Managed the Еvent Production of the Big Bang Seminar

In November 2018 the team of Coco Agency provided its expert support for the event management and planning of the first edition of The Bing Bang Seminar. The Big Bang is a personal development seminar that took place on 24-25th November in one of the most prestigious hotels in Bulgaria – Marinela Hotel. The seminar welcomed national and international speakers from various industries like marketing, finance, business, entrepreneurship, self-development, motivation and health. More than 700 people participated in the first edition of the promising seminar.

For almost 2 months the team of Coco Agency worked closely with the organisers of the event – The University for Personal Development and Entrepreneurship, delivering expert services in the fields of event planning, event budgeting, event management, event logistics & hospitality, technical support (venue, stage, sound, light), human resources management, provision of host and entertainment acts for the event. Once again Coco Agency demonstrated high level of professionalism, certified with the readiness of The Big Bang Seminar to continue the partnership with our company for the next edition of the event in 2019.

If you need more information about our expert services in the spheres of event management – event logistics – event human resources – marketing services – promotion services – brand development or event consulting, do not hesitate to contact us! We will be happy to hear from you and share our experience.

Innovative Digital Attractions for Kids & Families for Trade Centers, Malls and Amusement Parks

Innovative Digital Attractions for Kids & Families for Trade Centers, Malls and Amusement Parks

In the era of digital culture, covering all areas of our lives, Coco Agency as a modern-minded company is happy to introduce you to the newest digital project on the market.

Digital Fun Games is a new, fun and innovative way of entertainment, which will appeal to wider audience: families, children and teenagers. Here, the huge digital projection spaces and all physical objects interact in a unique way, which transfers us to a completely different reality in the virtual world.

This fascinating form of entertainment requires no special clothing or wearing glasses, also it allows many people to have fun at the same time. Digital Fun Games is a colorful and captivating format that will not only make your kids smile, but will also develop their sense of coordination, imagination, logic, speed of reaction, and completing their knowledge of the universe and the laws of nature.

Curious to find out more? Please check out our catalogue



Bodies Exhibition in Sofia

Bodies Exhibition in Sofia

In spring 2018 Coco Agency presented in Sofia (Bulgaria), together with Bulgaria Mall, one the most visited exhibition in the world – “Bodies (Human Bodies-The Science Within)”.

The famous educative exhibition includes more than 200 real body parts, as well as 12 completely real bodies, preserved by a specific method called plastination. For the first time worldwide the exhibition also featured 66 educative light-panels that presented detailed schemes and information about the exact structure of organs and parts of the body that cannot be observed with a naked eye.

All visitors of the exhibition were able to take advantage of the free guided tours that provided curious facts about the human body, the history of medicine and the ways to lead a healthier life. More than 80 schools and 3000 students visited the exhibition, some of them travelling more than 130 km just to see “The Bodies”. The exhibitions generated significant added marketing value and content for Bulgaria Mall.

7 national and regional TVs, as well as a number of radio channels featured news about the exhibition and is was also covered by more than 90 print and on-line articles. At the end of the exhibition Bulgaria mall registered more than 20.000 additional visitors monthly.

From Psychedelic Trance Parties to World Festivals and Exhibitions that Attract Hundreds of Thousand

From Psychedelic Trance Parties to World Festivals and Exhibitions that Attract Hundreds of Thousand

A True Story of Event Management

I can remember my first events… Back then, I was only 17 years old. I have started promoting Psychedelic Trance parties in the squats of Ghent (Belgium). A squat is an abandoned building that the landlord doesn’t give a f*** about or that’s no longer in a state fit for normal use and is waiting for the administrators to make a decision regarding its future. At the beginning of 2000, we had lots of squads in Ghent. People took the opportunity to create cheap places to live and some of these buildings were also used to promote underground cultural events. We were really lucky because the Belgium authorities were fairly tolerant and respected the law.

It is easy and very tempting, indeed, to start immediately with the event management, but it is wiser to do some thorough homework first. Once an event is running, it can be extremely difficult to change or adapt something. Considering the limited time factor, the sharp deadline, the coordination of so many participants is a very challenging thing. Most of the time you will not get a second chance and it should be a hit from the start. It took me some time to discover that Murphy’s Law is constantly lurking: Anything that can go wrong will go wrong. If you take your time to prepare the event to perfection, you will limit the chance of surprises and risks such as the event losing its purpose or having the budget spiral out of control. Not considering these factors at the beginning of the event planning may lead to failure and will affect the mood of the entire crew. It’s funny when I recall the days when our crew was spending their entire time at the event solving issues that we could easily have predicted by doing our homework.

Most of the time, the electricity at the events came from a generator. I can remember many occasions where we had to search for a driver that was sober (or at least half sober) to get fuel. One time we had to send a driver that had taken LSD. Three hours later he returned with the fuel from a petrol station that was only a 15 min drive away with a story of how psychedelic / trippy the road was. At that time, we didn’t have credit cards because we were too young. So, we started checking where we could pay cash. I remember that there were 2 petrol stations in the entire city and one of them was on the motorway. This issue could have easily been dealt with by doing our homework properly before the event.

The reason I am publishing the following articles on LinkedIn is to explain the basic principles needed to create a successful event and how to become an Event Manager. Also, I want to share a few examples from my own experience. I learned this job the hard way; from the beginning, I organised events with my own money and I never worked for a company that I didn’t own. Unfortunately, I was my own mentor. Now, when I look back at this period, I see the mistakes that could have been avoided if I had had an experienced mentor beside me.

Event Management was not offered in any schools in Belgium until 2008. Over the last 15 years, I was privileged to host some great events and learned immensely valuable lessons from the decisions made and mistakes that occurred. When working in this industry you learn something new from every event. To become a great Event Manager, it will take time. It is one of those jobs that is best learned by doing it.

In a way, many of the abilities and skills related to event management are aligned with the project management because after all, an event is a project. Communication; negotiation; planning; time schedule, budget and crisis management; coordinating different teams are just some skills that you will need to use during each event. The Event Manager has to overview the entire event from the finances to its execution. It is also important to have perfect communication skills in order to coordinate all the participants in the event – graphic designers, sound-, light-, catering companies, etc…

In the beginning, I was purely focused only on parties, but gradually I developed my skills by being the project manager of festivals and eventually being a Festival Director. Throughout this evolution, I have discovered that there are many different types of events. The most famous nowadays are concerts, dance parties and festivals because these events spend a huge amount of their budget on marketing to attract visitors. The basic idea is that the entrance fee that each visitor pays covers a significant part of the organisational budget. This is also one of the biggest reasons why you will see billboards, posters, flyers, TV commercials, etc., used to promote such kind of events. Maybe it will surprise you, but this is actually a really small segment of the event industry. The largest part is made up of conferences, fairs, team building activities, staff parties, product launches, weddings and sporting events.

In the last 10 years, I have observed a trend where events have started to be used for communication and marketing mix strategies. Companies have realised that an event is a useful communication tool that creates a direct contact and experience with potential clients. It also has a far greater marketing impact for products and brands than a street based campaign using billboards & posters. The personal approach to the target client group of a product is much easier to be achieved and can create unique emotions. As humans, we have developed a feeling that’s no longer so sensitive to the many kinds of visual adverts. Companies all over the world have realised that an event experience is a powerful marketing tool.

Over the last 30 to 40 years we have been regularly confronted with all kinds of branded adverts. I will give some examples. You wake up and you start to listen to the radio or watch TV, you get some adverts. You open your Facebook or Instagram you will be exposed to adverts again and after you check your inbox, you’ll almost certainly find some promotional emails. On your way to your work, you will be exposed to many more adverts from street billboards & posters. Still, it takes time for the audience or potential clients to get to know your brand name, your offer and your message. I am a really big fan of the Rule of Seven that says that somebody should hear or see the marketing message at least seven times before they remember it. This rule still works when you have a wide variation in your marketing strategy. After all these years I am more than convinced that events can play a big role in the rule of seven.

The author of the article is Sir Firoiu Dan. He has extensive experience in all aspects of Communication-, Marketing-, Accounting Management, Event Coordination and Budget Coordination. He is specialized in the management of administration and logistics in a busy special environment. Passionate for marketing strategies, brand development and event coordination, while consistently providing outstanding customer service. Enthusiastic professional, successfully building profitable relationships with new and existing clients.

You can contact him at any time at dan@cocoagency.bg