Нови висоти за Коко Ейджънси и Изложбата Ледена Епоха – този път в Саудитска Арабия

Нови висоти за Коко Ейджънси и Изложбата Ледена Епоха – този път в Саудитска Арабия

Можем гордо да отбележим, че още веднъж изложба предоставена от Коко Ейджънси, провокира значителен маркетингов шум, генериращ симбиоза между индикативни бизнес резултати и хиляди усмихнати лица, предизвиквайки голям брой посетители в Арар Мол, Саудитска Арабия.

Коко Ейджънси направи възможно изложбата да бъде реализирана за първи път в северната гранична зона на Саудитска Арабия, град Арар. Тайните на ледените дни бяха достъпни напълно безплатно за гостите на Алар Мол в продължение на 15 дни, през които изложбата бе белязана от голям интерес и регистрира изключителна посещаемост на повече от 12 000 души.

Изложбата представя реалистични модели на представители от последния Ледников период на Земята, създадени в естествени измерения, с научно обосновани движения и ефектни звуци.

Коко Ейджънси организира специално посещение за децата в неравностойно положение от град Арар. Децата успяха да се запознаят с животните от Ледената епоха и преминаха през кратък образователен тур. Изключителните експонати зарадваха очите на голям брой деца, ученици и техните родители.

Sales are not our background

Sales are not our background

I was searching for information on how to sell our products to clients, knowing that it is very difficult to arrange meetings or conference calls with them, or even to get replies to emails. „Everybody is so busy and we don’t want to seem pushy… Sales are not our background, but our products are great. I can’t understand why people won’t even consider looking at something that will increase the number of their customers.“

I find an interesting story in the LinkedIn profile of a woman who worked as Event Management Consultant. When she met one of her clients, he told her that at the back of his office there was a cartoon (similar to the attached). He said that this picture had always stuck in his mind and that his boss always encouraged him to give people time. Even if it’s a few minutes… you never know what they can offer.

Wise words indeed!

Below, you can find the expected number of visitors for 3 months for each exhibition. It is based on the average monthly minimum visitors that our exhibitions had in the last 5 years when no entrance fee is collected. Please, be aware that the number of visitors is depending on the marketing mix, event planning and the attraction value of the venue.

* Living Dinosaurs: 60.000 visitors per month x 3 months = 180.000 visitors

It shows 24 animatronic life-size dinosaurs and has reached more than 10 million visitors worldwide.

More Info: https://cocoagency.bg/livingdinosaurs/

 

* Interactive Science: 30.000 visitors per month x 3 months = 90.000 visitors (please be aware that these stats are a prospection – the exhibition has been launched in 2018)

It is an interactive exhibition with more than 60 experiences that the visitors can enjoy.

More Info: https://cocoagency.bg/interactive-science/

 

* Monster of The Sea: 57.000 visitors per month x 3 months = 171.000 visitors

Because of its huge success in Singapore for the first three months, the venue has prolonged the contract for one year.

More Info: https://cocoagency.bg/monsters-of-the-sea/

 

* NASA – Space – The Final Frontier: 52.000 visitors per month x 3 months = 156.000 visitors

It has been created in cooperation with NASA with an average of 50.000 visitors monthly, when no entrance fee is collected.

More Info: https://cocoagency.bg/space-the-final-frontier/

 

* LEGO – Travelling Bricks: 40.000 visitors per month x 3 months = 120.000 visitors

Exhibition entirely made of LEGO® bricks, showing the history of transportation. It contains exhibits such as the 7m long Titanic, 3m tall sky rocket and more

More Info: https://cocoagency.bg/travelling-bricks/

 

* Experience Da Vinci: 25.000 visitors per month x 3 months = 75.000 visitors

An exhibition showing the genius of Leonardo Da Vinci, containing working inventions of the legendary inventor.

More Info: https://cocoagency.bg/experience-da-vinci/

 

* Ice Age & Dragons: 55.000 visitors per month x 3 months = 165.000 visitors

Features 10 life-sized animatronic models of mammals of the Ice Age with scientifically accurate movements, colouring, sounds, and fur. Features also 8 Dragons and a giant skeleton.

More Info: https://cocoagency.bg/ice-age/

 

* 3D Museum of Wonders: 45.000 visitors per month x 3 months = 135.000 visitors

An exhibition that integrates a huge collection of over 160 amazing quality paintings with very stimulating 3D effects and epic themes.

More Info: https://cocoagency.bg/3d-museum-of-wonders/

We stay open for your questions and we are looking forward to your feedback.

Event Scope

Event Scope

If you want to prepare an outstanding team building, product launch or festival, you need to invest time in clearing your vision, formulating your objectives and your achievement criteria.

Setting concrete objectives for all the actors (suppliers) is a must for successful event planning. In the beginning, it’s crucial, to focus on the event’s vision and mission. The objectives can give you inspiration, a general line and alignment for the future implementation, originality and creative atmosphere. Take your time to write them down and in the end, you will see that it will make your vision clearer.

Furthermore, it will help you to defend your idea to get the needed budget. Often, many CEOs and Marketing Directors are really surprised by a budget requests for an event. Don’t read that wrong, but some of them don’t have the ability to see the whole picture and the costs that an event can involve. This is one of the reasons why you need to be well prepared to explain the entire vision and the benefits that the event objectives will bring to the company or brand.

TYPES OF GOALS

It is important to have a clear vision and to ask yourself what are the business goals that you need to achieve with the event management. After 15 years of giving parties, concerts and festivals, our goals were to present to the audience a unique experience and to have enough visitors to generate a profit.

It may look like fun to do such kinds of events, but still, it is one of the most difficult businesses in the world. It is like a lottery: no promoter in the world can say for sure will the event be profitable or not. There are too many factors at play in forming the final financial result.

Each corporate event has to reach some goals for the organization, company or brand. Most of the corporate events are used for communication, PR or business goals and have external and internal objectives. There are hundreds of possible concrete reasons why to organize an event. Some of the positive ones are:

  • launching of a new product;
  • staff party;
  • presentation of the future goals/annual results of the company;
  • anniversary of the company:
  • team building, etc.

Besides, there are also events that are used to make changes and prompt people to take action. For instance, when a car company needs to recall a big amount of cars with a technical problem and wants to show the new safety standards; or when a company has disappointing sales, and so on. Getting a clear formulation WHY the company in question wants to organize the event, will support you in bringing the event to a higher quality level and accomplishing all the fixed goals.

Let’s overview some examples of possible goals and objectives that can be achieved with expert event management.

* Congresses, lectures and workshops: the goals are sharing knowledge and information regarding the business sector, subject or product variety; it also can support the business networking.

* Product activation or BTL (Below the line events): boosting sales (direct or indirect) is one of the main objectives for companies.

* Reward or anniversary: to reward your employees or partners for their years of service (anniversary) or to give a recognition award for exceptional performance.

* Team building: to create a better atmosphere between the employees or to motivate the team to reach a target.

* Restructuring: an event can be also held for unpopular decisions to be announced.

* Charity or concert: an event can be used to improve the image of a product or brand by increasing brand awareness of the business; gathering money for homeless people; promoting a free or charity concert, etc.

* Staff parties: used for networking, but also to thank the employees for their loyalty.

* Parties for clients and suppliers: to thank your partners for the support and trust in your company.

The most important, besides having a clear vision about the goals, is to keep the visitor or the audience in the centre of the event. After all, the event is organized for them.

Why your event will be interesting to visit and what will differentiate it from the events offered by other brands? The attendees of your event should have a unique experience to remember and to share with others around them.

The proper event management has to reach an important marketing goal: visitors to become followers and start to share their great experience with other people. As you can see, an event is a combination of different objectives. It always has a primary goal, but you, as an event manager, can bring an event to the higher level. You have to be capable of asking yourself the right questions and to meet all the goals that are needed to achieve the objectives. Finding the right combinations at the right time, having an eye for the little details will make you the person who can see some deeper reasons for the objectives. Be self-critical and don’t be easily satisfied!

You can contact us at any time on our website: www.cocoagency.bg

The author of the article is Sir Firoiu Dan. He has extensive experience in all aspects of Communication-, Marketing-, Accounting Management, Event Coordination and Budget Coordination. He is specialized in the management of administration and logistics in a busy special environment. Passionate for marketing strategies, brand development and event coordination, while consistently providing outstanding customer service. Enthusiastic professional, successfully building profitable relationships with new and existing clients.

You can contact him at any time at dan@cocoagency.bg

7 грандиозни изложби

7 грандиозни изложби

Ние сме ексклузивен представител за 7 грандиозни изложби за региона на Близкия изток и Балканите.

От 2016 г. Коко Ейджънси е изключителен агент на 7 изключителни световни изложби за региона на Близкия изток и Балканите. Наименования като Морски Чудовища , Живите Динозаври , Мамути от Ледена Епоха , ЛЕГО: Пътуващи блокчетаКосмосът, последна граница , Човешкото тяло и Изживяването Да Винчи

са само загатване, което ще възбуди въображението ви за това, което можете да очаквате …

Разгледайте нашата секция Изложби за подробна информация, видеоклипове и снимки.

За информация и резервации, моля свържете се с нас !

Изложбата Човешкото тяло в София

Изложбата Човешкото тяло в София

През пролетта на 2018 Коко Ейджънси и България Мол представиха заедно една от най- посещаваните изложби в света – Човешкото тяло – науката в нас. 

Популярната образователна изложба, включва повече от 200 реални експоната на части от човешкото тяло, както и 12 цялостно запазени човешки тела, обработени по метода „пластинация“. За пръв път в световен мащаб изложбата също представи и 66 образователни светлинни панела, които предоставиха подробни схеми и информация за точната структура на органите и частите от тялото, които не могат да бъдат наблюдавани с просто око.

Всички посетители на изложбата имаха възможността да се възползват от безплатните обиколки с екскурзовод, които предостави любопитни факти за човешкото тяло, историята на медицината и начините за по-здравословен живот. Повече от 80 училища и 3000 ученици посетиха изложбата Човешкото тяло– науката в нас, някои от които пътуваха повече от 130 км. Изложбата генерира значителна маркетингова стойност за България Мол.

7 национални и регионални телевизии, както и редица радиостанции отразиха новините относно изложбата, обхванати бяха и 90 печатни и онлайн статии. В края на изложбата България Мол отчете повече от 20 000 допълнителни посетители месечно.