New Heights for Coco Agency and the Exhibition Ice Age - This Time in Saudi Arabia

New Heights for Coco Agency and the Exhibition Ice Age - This Time in Saudi Arabia

We can proudly mark that one more time an exhibition provided by Coco Agency provoked considerable marketing buzz, generating a symbiosis of indicative business results and thousands of smiling faces and produced a higher amount of visitors for Arar Mall, Saudi Arabia.

Coco Agency made it possible for the exhibition to be realized for the first time in the northern border area of Saudi Arabia, the city of Arar. The secrets of the Ice days were accessible, completely free of charge, for the guests of Arar Mall for 15 days, during which the exhibition was marked by great interest and registered exceptional attendance of more than 12.000 visitors.

The exhibition presents realistic models of representatives from the last Earth Ice Age period, created in natural dimensions, with scientifically accurate movements and spectacular sounds.

Coco Agency organized a special visit for disadvantage kids from the city of Arar. The kids were able to met the animals from the Ice Age era and had a short educative tour about the Ice Age area. The exclusive exhibits delighted the eyes of a large number of children, students and their parents.

Sales are not our background

Sales are not our background

I was searching for information on how to sell our products to clients, knowing that it is very difficult to arrange meetings or conference calls with them, or even to get replies to emails. “Everybody is so busy and we don’t want to seem pushy… Sales are not our background, but our products are great. I can’t understand why people won’t even consider looking at something that will increase the number of their customers.”

I find an interesting story in the LinkedIn profile of a woman who worked as Event Management Consultant. When she met one of her clients, he told her that at the back of his office there was a cartoon (similar to the attached). He said that this picture had always stuck in his mind and that his boss always encouraged him to give people time. Even if it’s a few minutes… you never know what they can offer.

Wise words indeed!

Below, you can find the expected number of visitors for 3 months for each exhibition. It is based on the average monthly minimum visitors that our exhibitions had in the last 5 years when no entrance fee is collected. Please, be aware that the number of visitors is depending on the marketing mix, event planning and the attraction value of the venue.

* Living Dinosaurs: 60.000 visitors per month x 3 months = 180.000 visitors

It shows 24 animatronic life-size dinosaurs and has reached more than 10 million visitors worldwide.

More Info: https://cocoagency.bg/livingdinosaurs/

 

* Interactive Science: 30.000 visitors per month x 3 months = 90.000 visitors (please be aware that these stats are a prospection – the exhibition has been launched in 2018)

It is an interactive exhibition with more than 60 experiences that the visitors can enjoy.

More Info: https://cocoagency.bg/interactive-science/

 

* Monster of The Sea: 57.000 visitors per month x 3 months = 171.000 visitors

Because of its huge success in Singapore for the first three months, the venue has prolonged the contract for one year.

More Info: https://cocoagency.bg/monsters-of-the-sea/

 

* NASA – Space – The Final Frontier: 52.000 visitors per month x 3 months = 156.000 visitors

It has been created in cooperation with NASA with an average of 50.000 visitors monthly, when no entrance fee is collected.

More Info: https://cocoagency.bg/space-the-final-frontier/

 

* LEGO – Travelling Bricks: 40.000 visitors per month x 3 months = 120.000 visitors

Exhibition entirely made of LEGO® bricks, showing the history of transportation. It contains exhibits such as the 7m long Titanic, 3m tall sky rocket and more

More Info: https://cocoagency.bg/travelling-bricks/

 

* Experience Da Vinci: 25.000 visitors per month x 3 months = 75.000 visitors

An exhibition showing the genius of Leonardo Da Vinci, containing working inventions of the legendary inventor.

More Info: https://cocoagency.bg/experience-da-vinci/

 

* Ice Age & Dragons: 55.000 visitors per month x 3 months = 165.000 visitors

Features 10 life-sized animatronic models of mammals of the Ice Age with scientifically accurate movements, colouring, sounds, and fur. Features also 8 Dragons and a giant skeleton.

More Info: https://cocoagency.bg/ice-age/

 

* 3D Museum of Wonders: 45.000 visitors per month x 3 months = 135.000 visitors

An exhibition that integrates a huge collection of over 160 amazing quality paintings with very stimulating 3D effects and epic themes.

More Info: https://cocoagency.bg/3d-museum-of-wonders/

We stay open for your questions and we are looking forward to your feedback.

Event Scope

Event Scope

If you want to prepare an outstanding team building, product launch or festival, you need to invest time in clearing your vision, formulating your objectives and your achievement criteria.

Setting concrete objectives for all the actors (suppliers) is a must for successful event planning. In the beginning, it’s crucial, to focus on the event’s vision and mission. The objectives can give you inspiration, a general line and alignment for the future implementation, originality and creative atmosphere. Take your time to write them down and in the end, you will see that it will make your vision clearer.

Furthermore, it will help you to defend your idea to get the needed budget. Often, many CEOs and Marketing Directors are really surprised by a budget requests for an event. Don’t read that wrong, but some of them don’t have the ability to see the whole picture and the costs that an event can involve. This is one of the reasons why you need to be well prepared to explain the entire vision and the benefits that the event objectives will bring to the company or brand.

TYPES OF GOALS

It is important to have a clear vision and to ask yourself what are the business goals that you need to achieve with the event management. After 15 years of giving parties, concerts and festivals, our goals were to present to the audience a unique experience and to have enough visitors to generate a profit.

It may look like fun to do such kinds of events, but still, it is one of the most difficult businesses in the world. It is like a lottery: no promoter in the world can say for sure will the event be profitable or not. There are too many factors at play in forming the final financial result.

Each corporate event has to reach some goals for the organization, company or brand. Most of the corporate events are used for communication, PR or business goals and have external and internal objectives. There are hundreds of possible concrete reasons why to organize an event. Some of the positive ones are:

  • launching of a new product;
  • staff party;
  • presentation of the future goals/annual results of the company;
  • anniversary of the company:
  • team building, etc.

Besides, there are also events that are used to make changes and prompt people to take action. For instance, when a car company needs to recall a big amount of cars with a technical problem and wants to show the new safety standards; or when a company has disappointing sales, and so on. Getting a clear formulation WHY the company in question wants to organize the event, will support you in bringing the event to a higher quality level and accomplishing all the fixed goals.

Let’s overview some examples of possible goals and objectives that can be achieved with expert event management.

* Congresses, lectures and workshops: the goals are sharing knowledge and information regarding the business sector, subject or product variety; it also can support the business networking.

* Product activation or BTL (Below the line events): boosting sales (direct or indirect) is one of the main objectives for companies.

* Reward or anniversary: to reward your employees or partners for their years of service (anniversary) or to give a recognition award for exceptional performance.

* Team building: to create a better atmosphere between the employees or to motivate the team to reach a target.

* Restructuring: an event can be also held for unpopular decisions to be announced.

* Charity or concert: an event can be used to improve the image of a product or brand by increasing brand awareness of the business; gathering money for homeless people; promoting a free or charity concert, etc.

* Staff parties: used for networking, but also to thank the employees for their loyalty.

* Parties for clients and suppliers: to thank your partners for the support and trust in your company.

The most important, besides having a clear vision about the goals, is to keep the visitor or the audience in the centre of the event. After all, the event is organized for them.

Why your event will be interesting to visit and what will differentiate it from the events offered by other brands? The attendees of your event should have a unique experience to remember and to share with others around them.

The proper event management has to reach an important marketing goal: visitors to become followers and start to share their great experience with other people. As you can see, an event is a combination of different objectives. It always has a primary goal, but you, as an event manager, can bring an event to the higher level. You have to be capable of asking yourself the right questions and to meet all the goals that are needed to achieve the objectives. Finding the right combinations at the right time, having an eye for the little details will make you the person who can see some deeper reasons for the objectives. Be self-critical and don’t be easily satisfied!

You can contact us at any time on our website: www.cocoagency.bg

The author of the article is Sir Firoiu Dan. He has extensive experience in all aspects of Communication-, Marketing-, Accounting Management, Event Coordination and Budget Coordination. He is specialized in the management of administration and logistics in a busy special environment. Passionate for marketing strategies, brand development and event coordination, while consistently providing outstanding customer service. Enthusiastic professional, successfully building profitable relationships with new and existing clients.

You can contact him at any time at dan@cocoagency.bg

7 spectacular exhibitions

7 spectacular exhibitions

We are exclusive agency of 7 spectacular exhibitions for the region of Middle East and the Balkans.

From 2016 Coco Agency is the exclusive agent of 7 exceptional world exhibitions for the region of Middle East and the Balkans. Names like Sea Monsters , Living Dinosaurs , Ice Age Mammoths , LEGO: Travelling BricksSpace Final Frontier , Human Bodies and  Experience Da Vinci’s

are just the hint that can excite your imagination about what you can expect …

Take a look at our section Exhibitions for detailed Information, videos and photos.

For information and booking, please contact us !

Bodies Exhibition in Sofia

Bodies Exhibition in Sofia

In spring 2018 Coco Agency presented in Sofia (Bulgaria), together with Bulgaria Mall, one the most visited exhibition in the world – “Bodies (Human Bodies-The Science Within)”.

The famous educative exhibition includes more than 200 real body parts, as well as 12 completely real bodies, preserved by a specific method called plastination. For the first time worldwide the exhibition also featured 66 educative light-panels that presented detailed schemes and information about the exact structure of organs and parts of the body that cannot be observed with a naked eye.

All visitors of the exhibition were able to take advantage of the free guided tours that provided curious facts about the human body, the history of medicine and the ways to lead a healthier life. More than 80 schools and 3000 students visited the exhibition, some of them travelling more than 130 km just to see “The Bodies”. The exhibitions generated significant added marketing value and content for Bulgaria Mall.

7 national and regional TVs, as well as a number of radio channels featured news about the exhibition and is was also covered by more than 90 print and on-line articles. At the end of the exhibition Bulgaria mall registered more than 20.000 additional visitors monthly.

Marilyn – Woman behind the icon

Marilyn – Woman behind the icon

Check out our other exhibitions

First international travelling exhibition about the unknown Marilyn Monroe with an intimate view of her private life and her emancipation as a woman in the 20th century.

Significant original loans from the personal property of Marilyn Monroe and her witnesses.

First time in this volume and constellation.

 


BOOKING REQUEST

 

Salvador Dali – The Eyes of Surrealism

Salvador Dali – The Eyes of Surrealism

Check out our other exhibitions

An extraordinary exhibition with over 650 original pieces of Dali’s works on display. A private collection with worth of more than 12 $ Million.

Unique original pieces, provided by one of the biggest collectors and most prominent curators of Dali’s works in the world.

Featuring some of the earliest works of Dali up until the 1980s.

 


BOOKING REQUEST

 

Michelangelo -  A different view

Michelangelo - A different view

Check out our other exhibitions

The first faithfully reproduced complete exhibition of Michelangelo’s magnificent ceiling frescoes in combination with the Quattrocento frescoes of the Sistine Chapel to be shown outside the Vatican!

  • A brand new exhibition
  • 34 unique reproductions of the famous paintings of Michelangelo from the period 1508 – 1512 – years that he spend in the Sistine Chapel of Vatican +  reproductions of the Quattrocento frescoes of the Sistine Chapel
  • Sizes, surface and texture of the original frescoes
  • Under the Patronage of Cardinal Walter Brandmüller of the Vatican Museums

A DIFFERENT VIEW allows for the first time an unprecedented closeness to the magnificent works of Michelangelo, the originals of which adorn the ceiling of the Sistine Chapel at a height of 22 meters.

Far away from the enormous streams of visitors to the Sistine Chapel, visitors here have the opportunity to take in the imposing paintings at their leisure and allow them to soak in. The exhibition allows visitors to view the paintings from a distance of only two meters with no time constraints.

Potential:

Every year, four million international visitors stream into the Sistine Chapel In 2016 alone, 90,000 visitors came to see the reproductions.


 

BOOKING REQUEST

 

Interactive Science

Interactive Science

Check out our other exhibitions

Interactive Science is produced in collaboration with over 20 scientists: it combines both knowledge and fun challenges with 50 interactive experiences.

This brand new science exhibition is interactive, innovative, fun, educational and entertaining. It suits adults, students, children and families of any age. Interactive Science allows the audience to interact with the machines, experience and learn: how the bones work which you could understand while riding a bicycle; how fast your brain reacts; how walking through a wall; how to make an instrument sound without strings; how to move electrical lights with the movement of your hands and your own ability to create electricity…

All the above dreams and curiosities will come true in this exhibition. The “Interactive Science Exhibition” exhibition brings you to feel the magic and art of science, maths, nature, solar energy, optics, lightning, biology, music, human body and more.

 


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3D Museum Of Wonders

3D Museum Of Wonders

Check out our other exhibitions

New Exposition in the catalogue of Coco Agency: 3D Museum Of Wonders

Coco Agency is happy to present one of the most extraordinary exposition for cooperate events/mall events/ brand events / municipality event or any related event. The most Viral Exhibition currently, integrates a huge collection of amazing quality paintings, with very stimulating 3D effects and epic themes, making the visit of the guest a unique and unforgettable journey.

The Museum is so attractive that so far each exhibition has been sold-out. 3 D Museum of Wonders is suitable for all ages, families, couples, youngsters, children – all enjoy it immensely. Many of the visitor repeat the tour bringing new visitors with them. The exhibition is an extraordinary viral promotion tool for your venue, brand or event. The 3D Museum of Wonders is the best event to book if you look for an innovative way to interact with your audience.

 


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